Social and societal responsibility

Diversity instead of simplicity! The Berlin event industry is actively fighting right-wing extremism. Our joint campaign, led by the Berlin Music Commission's event industry section, is clearly committed to diversity, a colorful society and the strengthening of democracy. We stand for artistic excellence and liberal democratic values, and take a firm stand against racism, anti-Semitism, religious intolerance, sexism and homophobia.

Together, we send a strong signal in defense of democracy and the preservation of its basic principles.

Velomax is a co-founder of the Berlin Music Commission's Sustainability Working Group, a group of representatives from the fields of business, events and education. This working group offers advice and recommendations on sustainability for all music stakeholders in Berlin and is aimed at stakeholders in the music industry who are willing to actively promote the implementation of sustainability practices in their day-to-day business.

Since 2022, we have been cooperating with the Berlin University of Applied Sciences (BHT) and offer guided tours once or twice a year for students in their first to third semester who are studying event technology or event management. Student participation is voluntary and always very popular. These tours provide insights into our day-to-day work and our sustainability activities.

Since 2023, we have been involved with Berliner Schulpate gGmbH, which introduces primary school pupils to careers. The "Career Adventure" program gives schoolchildren in grades 4 to 6 practical insights into various professions. We support this by inviting fifth and sixth graders to the Max-Schmeling-Halle. We show them the diverse professions behind the hall's operation. This is a first step towards finding a career and an investment in future skilled workers.

Since 2024, we have been cooperating with Berliner Aidshilfe e.V. to enable seriously ill people to attend our events. The cooperation with the "Kulturkartenservice" is intended to bring joy to those affected and improve their quality of life. We are pleased to make a contribution to supporting these people.

Velomax supports the European awareness initiative "Take A Stand", which was launched in 2016 by the festival association Yourope. The aim of the initiative is to promote a culture of solidarity and tolerance, particularly at festivals and concerts, and to establish this in society as a whole in the long term. "Take A Stand" aims to set the tone and promote inclusion and dialog as well as combat fear and exclusion. However, the "Take A Stand" initiative is not just aimed at music enthusiasts, but at everyone!

We support Viva con Agua de Sankt Pauli e.V. at sporting events and concerts. Visitors can easily do good here by donating their deposit cups instead of returning them themselves. The aims of the international, non-profit association are to improve the supply of drinking water, provide access to clean drinking water for all and raise awareness of the global issue of water among all people.

It's easy to recognize the supporters of Viva con Agua: they have a deposit garbage can with a Viva con Agua flag on it.

We support the climate protection organization atmosfair, which has set itself the goal of offsetting greenhouse gases through renewable energies, among other things. Velomax offsets the resulting CO₂ emissions via atmosfair. Among other things, this benefits the support of farming families in Nepal.

Music Declares Emergency is a community of artists, organizations and stakeholders in the music industry who are raising awareness about the climate emergency and aiming for immediate action to protect our planet and as part of the climate movement. Velomax is one of the declarers.

We believe in the power of music to drive change and create a future worth living for us all.